tOOaleta digital toilet bidets / Skapinova ulica 23, 1000 Ljubljana, Slovenija / tel: +386-41370882
Fax: 059050000 E-mail: firstname.lastname@example.org www.tooaleta.si / VAT: SI 56501641
Coway has promoted a healthy and comfortable life for consumers as its meaning suggest;
always together. Coway products include air purifiers, water filtration devices,
digital bidets, megasonic cleaning device, and other well-being home appliances.
Coways industry-leading market share in Korea ranges from over 50 percent for water
filtration devices to 40 percent for air purifiers. Currently, more than one out
of four Koreans use Coway water filtration devices, and one out of ten uses Coways
air purifiers. 2008, Coway achieved KRW 1,117 billion (USD 1.2 billion) in revenue,
representing a 10.9 percent increase from the year before.
As some of Coways high-tech products can have a high initial cost to consumers when
they first hit the market, Coway adopted a rental business model in 1998 to make
them more accessible. As the cost to consumers decreased over time, people began
widely adopting the products. Coways attentive after-rental service also raised its
corporate reputation with cody system, a trained purifier expert visited customers
regularly, changing filters and ensuring that products are in optimal condition,
free of charge. In 2006, the number of Cody System experts had risen to 11,000 with
customers nationwide numbering over four million.
In 2003, Coway enlarges its business to go global with our first overseas business
starting in Japan. Coway then expanded to Thailand, China, and Malaysia. This May,
Coway also opened its first U.S. subsidiary in Los Angeles, signaling its commitment
to the U.S. market. As for the European market, Coway has set up a number of logistics
bases and is planning to establish subsidiaries shortly. In the global market, Coway
makes localization its top priority. Coway will modify its renowned Cody System to
meet the needs of US consumers, for instance. To reach new customers it will employ
both dealer networks and direct to customer sales. The look and functions of products
will also be adjusted for the US. After starting with the limited number of outlets
in major cities such as Los Angeles and New York, Coway plans to enter major retail
outlets by 2008.